We keep learning and leading.

We keep learning and leading.

Michaels Opinion Research, Inc., has extensive experience across a broad spectrum of industries and sectors.

Our research team applies that cross-industry knowledge to the design and analysis of the research we conduct, infusing each study with new dimensions that yield significant insights and greater benefits to our clients.

The breadth of our client relationships has given us deep experience designing research studies relating to:

  • Business development and strategy
  • Brand identity and positioning
  • Message development
  • Marketing strategy and evaluations
  • Social marketing programs
  • Pilot/beta market tests
  • Pricing―products, services
  • Primary education―trends, issues, products
  • Higher education―institutional, students, parents, alumni
  • Public health education
  • Healthcare marketing communications
  • Public policy issues
  • New technologies
  • National public opinion polls for public release

We introduced, designed and continue to implement sophisticated online research capabilities for tracking and rapid response surveys for Scholastic, Inc.

We have conducted extensive public health communications research, including exploratory messaging development and communications campaigns for Bayer, the Centers for Disease Control and Prevention (CDC), Harvard AIDS Institute, Henry J. Kaiser Family Foundation, National Institutes of Health and Sanofi-aventis.

We have guided Australian Education International and the British Council in the development of programs and campaigns to attract American students to universities in Australia and the UK and assessed American students’ experiences with study abroad programs internationally.